Understanding Color: An Introduction for Designers (Google eBook)

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John Wiley & Sons, Jan 6, 2012 - Design - 272 pages
1 Review
Make Sound Color Choices

Now in an updated Fourth Edition, Understanding Color helps you connect the dots between your emotional, intuitive responses to color and the theories that explain them. From this authoritative and easy-to-follow resource, you'll learn how to use color more comfortably, creatively, and effectively than ever before.

Take your work to the next level by exploring how different light sources affect color rendition, how placement changes color, how to avoid costly color mistakes, and how to resolve the color problems that frequently confront design professionals. This edition is full of powerful new features that reflect the latest issues in color and design, including:

  • Expanded and revised content in nearly 35% of the book.
  • Coverage of a broad range of design disciplines.
  • Ideas from the major color theorists that reinforce content, rather than emphasizing what is correct or incorrect.
  • Discussion of color created by traditional media and digital design, and the issues that arise when design moves from one medium to another.
  • Innovative coverage of color marketing issues.
  • Helpful tips for using color in the working environment.
  • An online workbook with valuable exercises that reinforce color concepts.

Understanding Color, Fourth Edition is an unparalleled source of authoritative information and practical solutions for students and professionals in all fields of design.

  

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Review: Understanding Color: An Introduction for Designers

User Review  - Story of Choice - Goodreads

An enjoyable and thorough introduction to color for any application: clearly written, illustrated, and designed for maximum readability and focus on content. The author's voice is both professional and conversational. Read full review

Contents

A Little Light on the Subject
Luminosity
Synaesthesia
The Vocabulary of Color
Cool and Warm Colors
The Instability of Colors
Illusion and Impression
Color Theory A Brief History
Color Harmony
Tools of the Trade
Color Printing
The Medium of Light
The Business of Color
Glossary
Bibliography
Copyright

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About the author (2012)

Linda Holtzschue is Principal of Linda Holtzschue and Associates, an interior design firm based in New York City. She has taught color theory and related courses at Parsons School of Design, where she also served as an assistant dean; the Fashion Institute of Technology; and the School of Visual Arts. Her work has appeared in the New York Times Magazine and Better Homes and Gardens.

Bibliographic information