Market-based management: strategies for growing customer value and profitability

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Prentice Hall, Jan 31, 2000 - Business & Economics - 385 pages
2 Reviews
Using an applied approach that focuses on market orientation, marketing strategy, and market-based management, this book details the connections between a market-driven strategy, customer-value, and profitable growth. It outlines the tools and techniques for delivering higher levels of customer satisfaction, marketing productivity and efficiency, and overall profitability and shareholder value. Contains consumer examples throughout. Market-Based Management. Market Definition Potential, and Demand. Customer Analysis and Value Creation. Market Segmentation and Segmentation Strategies. Competitor Analysis and Competitive Position. Product Positioning and Product Strategies. Market-Based Pricing and Pricing Strategies. Marketing Channels and Sales Systems. Marketing Communications and Customer Response. Offensive Marketing Strategies. Defensive Marketing Strategies. Global Marketing Strategies. Developing a Marketing Plan. Strategy Implementation and Performance Metrics. Market-Based Strategies and Profitable Growth. For marketing managers.

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Review: Market-Based Management

User Review  - Ramreva - Goodreads

Amazing book for Marketers...a book that places "the Customer" right in the middle of your strategies, tactics, marketing, branding and advertising efforts. Goes to say, "Customer is King", but the fun is "how do you sell your stuffs to the king"?! ;) Read full review

Review: Market-Based Management

User Review  - loafingcactus - Goodreads

While you wouldn't find me reading this book for entertainment, it accomplishes its mission of presenting a total overview of marketing remarkably well: organized, clear, good examples. Nonetheless it ... Read full review

Contents

MarketBased Management
3
MarketBased Performance
27
Market Analysis
53
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About the author (2000)

Best is Professor of Marketing at the University of Oregon. He earned a Bachelor of Science in Electrical Engineering from California State Polytechnic University in 1968. Following graduation, he joined General Electric where he worked in both engineering and product management. In 1971, he received a patent for a product he invented while with GE. He completed his MBA in 1972 and went on to complete his Ph.D. in Business at the University of Oregon in 1975. Over the past 25 years, he has published many academic articles. Most recently, Dr. Best has developed the Marketing Excellence Survey.

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