Market-based Management: Strategies for Growing Customer Value and Profitability

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Prentice Hall, 2000 - Marketing - 385 pages
2 Reviews
Using an applied approach that focuses on marketorientation, marketing strategy, and market-based management, this text details the connections between a market-driven strategy, customer-value, and profitable growth. *Integrated coverage of the Internet *Explores how the Internet can affect marketing demand, customer access, and improve competitive intelligence *Expanded coverage of developing a Marketing Plan in Chapter 14 *More consumer examples integrated throughout the text *End-of-chapter application problems (solutions are in the Instructor's Manual) *Glossary has been added to the end of the text *A focus on the fundamental need for businesses to attract, satisfy and retain customers *Coverage that goes beyond marketing fundamentals - Features a three-fold integration of market-driven strategy, customer satisfaction, and profitable growth

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Review: Market-Based Management

User Review  - Ramreva - Goodreads

Amazing book for Marketers...a book that places "the Customer" right in the middle of your strategies, tactics, marketing, branding and advertising efforts. Goes to say, "Customer is King", but the fun is "how do you sell your stuffs to the king"?! ;) Read full review

Review: Market-Based Management

User Review  - loafingcactus - Goodreads

While you wouldn't find me reading this book for entertainment, it accomplishes its mission of presenting a total overview of marketing remarkably well: organized, clear, good examples. Nonetheless it ... Read full review

Contents

MarketBased Management
3
MarketBased Performance
27
Market Analysis
53
Copyright

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About the author (2000)

Best is Professor of Marketing at the University of Oregon. He earned a Bachelor of Science in Electrical Engineering from California State Polytechnic University in 1968. Following graduation, he joined General Electric where he worked in both engineering and product management. In 1971, he received a patent for a product he invented while with GE. He completed his MBA in 1972 and went on to complete his Ph.D. in Business at the University of Oregon in 1975. Over the past 25 years, he has published many academic articles. Most recently, Dr. Best has developed the Marketing Excellence Survey.

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