Now Is Gone: A Primer on New Media for Executives and Entrepreneurs
Now Is Gone seeks to help businesses embrace Social Media intelligently. Readers can learn if their organization is ready, how to begin, the predominant participation is marketing approach that other businesses are using, social media marketing strategies, and general social media insights. In addition to best practices, the book is laced with case studies that demonstrate corporate successes. This primer provides the quickest way for executives and entrepreneurs to figure out social media marketing.
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Review: Now Is Gone: A Primer on New Media for Executives and EntrepreneursUser Review - Stephen Winkler - Goodreads
A nice overview of what social media marketing and PR is, why it matters, and the principles behind getting involved. This is not a "how to". At this point (only one year after publishing), most of ... Read full review
Review: Now Is Gone: A Primer on New Media for Executives and EntrepreneursUser Review - Colleen - Goodreads
Now Is Gone: A Primer on New Media for Executives and Entrepreneurs by Brian Solis (2007) Read full review