Management Information Systems: Managing the Digital Firm
It's not business as usual anymore ... that's why you need this seventh edition. Businesses can no longer survive without becoming digital. The Laudon's is the world's top-selling MIS text. Here you'll find opportunities to build the skills and acquire the knowledge you'll need to use information systems successfully. You'll find, along with MIS foundation concepts, up-to-the-minute coverage of digital firms, e-commerce, the wireless web, enterprise systems, customer relationship management, and many more. Includes free office XP training CD and interactive text on CD. Selected as a suggested resource for CAQ "RM" Information Technology Systems exam preparation.
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Part One Organizations Management and
Managing the Digital Firm
Cisco Systems A Digital Firm
72 other sections not shown
activities analysis application software benefits Boo.com business models business processes Chapter Citibank communications coordinate corporate costs create customer relationship management customers data warehouse database decision describe desktop devices digital firm documents e-commerce e-mail electronic business electronic commerce employees enterprise systems environment example expert system Figure files firm's functions global graphics hardware human resources identify implementation information systems information technology infrastructure input integrated interactive interface internal Internet Internet technology intranet inventory investment knowledge manufacturing marketing mation ment monitor NextCard on-line operating system organization organization's organizational package percent performance planning primary storage problems products and services programs purchase relationship reports requirements retail server specific standards storage strategic information systems strategy structure suppliers supply chain management telecommunications tems tion transactions users visitors Window wireless