Management Information Systems: Managing the Digital Firm

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Prentice Hall, 2002 - Computers - 584 pages
13 Reviews
It's not business as usual anymore ... that's why you need this seventh edition. Businesses can no longer survive without becoming digital. The Laudon's is the world's top-selling MIS text. Here you'll find opportunities to build the skills and acquire the knowledge you'll need to use information systems successfully. You'll find, along with MIS foundation concepts, up-to-the-minute coverage of digital firms, e-commerce, the wireless web, enterprise systems, customer relationship management, and many more. Includes free office XP training CD and interactive text on CD. Selected as a suggested resource for CAQ "RM" Information Technology Systems exam preparation.

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need to have the MIS book

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Got very good basic ideas about the importance of Management Information Systems in a business environment Read full review

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Contents

Part One Organizations Management and
1
Managing the Digital Firm
9
Cisco Systems A Digital Firm
11
Copyright

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About the author (2002)

Kenneth C. Laudon is a Professor of Information Systems at New York University's Stern School of Business. He holds a B.A. in Economics from Stanford and a Ph.D. from Columbia University. He has authored eleven books dealing with information systems, organizations, and society. Professor Laudon has also written over forty articles concerned with the social, organizational, and management impacts of information systems, privacy, ethics, and multimedia technology.

Professor Laudon's current research is on the planning and management of large-scale information systems and multimedia information technology. He has received grants from the National Science Foundation to study the evolution of national information systems at the Social Security Administration, the IRS, and the FBI. A part of this research is concerned with computer-related organizational and occupational changes in large organizations, changes in management ideology, changes in public policy, and understanding productivity change in the knowledge sector.

Ken Laudon has testified as an expert before the United States Congress. He has been a researcher and consultant to the Office of Technology Assessment (United States Congress) and to the Office of the President, several executive branch agencies, and Congressional Committees. Professor Laudon also acts as an in-house educator for several consulting firms and as a consultant on systems planning and strategy to several Fortune 500 firms. Ken works with the Concours Group to provide advice to firms developing enterprise systems.

Ken Laudon's hobby is sailing.

Jane Price Laudon is a management consultant in the information systems area and the author of seven books. Her special interests include systems analysis, data management, MIS auditing, software evaluation, and teaching business professionals how to design and use information systems.

Jane received her Ph.D. from Columbia University, her M.A. from Harvard University, and her B.A. from Barnard College. She has taught at Columbia University and the New York University Graduate School of Business. She maintains a lifelong interest in Oriental languages and civilizations.

The Laudons have two daughters, Erica and Elisabeth.

Management Information Systems: Managing the Digital Firm reflects a deep understanding of MIS research and teaching as well as practical experience designing and building real-world systems.

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