Persuasion: Social Influence and Compliance Gaining
Persuasion, Social Influence, and Compliance Gaining looks at persuasion from a broad-based perspective, encompassing the full scope of persuasion found in everyday life.
Linked to empirical research, this text takes students from persuasion theory to qualified conclusions about the operation of persuasion in real-world settings and examines persuasion from a social science perspective. Written in a highly accessible style, this text involves students by providing information and real-life examples with which they can easily identify.
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Review: Persuasion: Social Influence and Compliance Gaining (3rd Edition)User Review - Gerdien - Goodreads
Great book. Clear, complete and very useful (at least for a social scientist, as I am). Read full review
Review: Persuasion, Social Influence, and Compliance Gaining (4th Edition)User Review - Goodreads
Just starting. Taking COMS 431 Persuasion at California State U. Third week. We will see.
What Constitutes Persuasion?
J Attitudes and Consistency
Conformity and Influence in Groups
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