Marketing Essentials

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Glencoe/McGraw-Hill, Jan 1, 1997 - Business & Economics - 620 pages
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Considered the nation s number one marketing program, Marketing Essentials is the essential text for introducing students to the skills, strategies, and topics that make up the ever-changing world of marketing. It effectively captures the excitement of this fast-paced discipline with engrossing narrative, engaging graphics, and real-life case studies.

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Contents

Unit
1
Unit
6
Promotion
12
Copyright

49 other sections not shown

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About the author (1997)

Kimbrell, Educational Consultant.

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