The Social Animal

Front Cover
Macmillan, 2004 - Psychology - 431 pages
Newly revised and up-to-date, this edition of The Social Animal is a brief, compelling introduction to modern social psychology. Through vivid narrative, lively presentations of important research, and intriguing examples, Elliot Aronson probes the patterns and motives of human behavior, covering such diverse topics as terrorism, conformity, obedience, politics, race relations, advertising, war, interpersonal attraction, and the power of religious cults.
 

Contents

Conformity
11
Mass Communication Propaganda and Persuasion
47
Social Cognition
93
SelfJustification
143
Human Aggression
201
Prejudice
241
Liking Loving and Interpersonal Sensitivity
289
Social Psychology as a Science
329
Glossary
349
Name Index
409
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