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MONTHLY JOURNAL OF THE INSTITUTE OF MARKETING JANUARY 1978
Marketing Craven House 34 Fouberts Place London W1 01 jobs in Germany and Japan and in the The teenage market
54 Single copy 1 including post other countries that have a less archaic at How fleet cars are marketed
achieved advertising agency Association Award B/H/Cambs banks Birmingham branch brand Britain British British Airways brochure budget buyers C/London campaign cars Centre Chairman CIMG clients competition conference consumer costs coupon customers Director distribution effective example Exec Executive EXHIBIT export film Firmenich franchising Group Henley Centre Hong Kong Hotel House important incentive scheme increase industry Institute of Marketing International London major Manchester manufacturers market research Marketing Manager meeting ment Merseyside million Mktg Mgr newspapers Nigeria O/Seas offer organisation overseas packaging planning present problem profit programme range result Rex Stewart Road Sales Manager Sales Mgr sales promotion salesmen sample selling Speaker specialist sponsorship St Ivel staff Street success sumer survey Telephone television Telex tion trade Trust Houses Forte vouchers Wembley Conference Centre