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Definition of Marketing
Identification of Marketing Activities
22 other sections not shown
advertising agency agent areas basic brand buyer behavior buying changes cognitive dissonance company's competition competitors cooperative cost-plus pricing costs customers dealers demand department stores discount houses discretionary income dollar effective effort example Explain factors family brand final buyers forms of promotion goals gross margin groups handling important income increase individual industrial users influence inventory involves keting manufacturer manufacturer's markdown market segments marketing activities marketing channels marketing concept marketing executive marketing information marketing management marketing organization marketing research markup merchandise middlemen needs operating outlets overall marketing strategy packaging percent performance personal selling physical distribution planning policies potential pricing objectives pricing strategy problem product life cycle product line profit promotional mix purchases relative responsibility retail sales force sales volume salesmen sample seller selling price sold sources stockturn rate sumers supermarkets tion trade types ultimate consumers unit wholesalers