Rene Gnam's Direct Mail Workshop |
Contents
66 considerations when PLANNING | 1 |
57 recommendations on MAILING LISTS | 22 |
49 profit points for OFFERS PRICING | 39 |
Copyright | |
26 other sections not shown
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Common terms and phrases
advertising ARMED FORCES JOURNAL audience brochure business reply catalog Certificate client color concept consumer copy cost create creative credit card customers database direct mail marketing direct marketing direct response discount example frequently gift give Gnam's guarantee headline Here's Illustration increase insert John Caples letter magalog magazine mailers mailing list mailing piece names Niki Lauda offer Okay order form outgoing envelope package person pitch post office postal postcard premium printing prizes product or service profitable prospect purchase Radio-Electronics reader recipient refund René Gnam repeat sales reply card reply envelope reply form sales lead sales promotion selection self-mailer sell seminar space advertising specific sponse subscriber subscription sumer sweepstakes technique tell tion tomer word processor words write zip code