Rene Gnam's Direct Mail Workshop

Front Cover
Prentice Hall Press, Mar 6, 1990 - Business & Economics - 336 pages
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Covers mailing lists, pricing, testing methods, order forms, copywriting, premiums, sales leads, sweepstakes and renewals

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Contents

66 considerations when PLANNING
1
57 recommendations on MAILING LISTS
22
49 profit points for OFFERS PRICING
39
Copyright

26 other sections not shown

Common terms and phrases

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