Grand Design: Hollywood as a Modern Business Enterprise, 1930-1939

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University of California Press, 1995 - Business & Economics - 483 pages
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The advent of color, big musicals, the studio system, and the beginning of institutionalized censorship made the thirties the defining decade for Hollywood. The year 1939, celebrated as "Hollywood's greatest year," saw the release of such memorable films as Gone with the Wind, The Wizard of Oz, and Stagecoach. It was a time when the studios exercised nearly absolute control over their product as well as over such stars as Bette Davis, Clark Gable, and Humphrey Bogart. In this fifth volume of the award-winning series History of the American Cinema, Tino Balio examines every aspect of the filmmaking and film exhibition system as it matured during the Depression era.
  

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Review: Grand Design: Hollywood as a Modern Business Enterprise, 1930-1939 (History of the American Cinema #5)

User Review  - Judy - Goodreads

This is a bit dry for me - very comprehensive, but not really what I was looking to read just now. I may go back to it in the future. Read full review

Contents

Surviving the Great Depression
13
The Production Code and the Hays Office
37
Feeding the Maw of Exhibition
73
Technological Change and Classical Film Style
119
Selling Stars
143
Production Trends
179
Hollywoods Other Half
313
Documentary Film
351
AvantGarde Film
387
Bibliography
441
Index of Films
473
Copyright

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About the author (1995)

Tino Balio is Program Director of the Arts Institute and Professor of Communication Arts and Academics at the University of Wisconsin, Madison, where he also served as Director of the Wisconsin Center for Film and Theater Research from 1966 to 1982. He is the author of Hollywood in the Age of Television (1990), among other titles.

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