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AN OVERVIEW OF THE MARKETING PLAN
OUTLINE AND COMPONENTS OF A MARKETING PLAN
MARKETING PLAN ILLUSTRATION
2 other sections not shown
1119 Marketing 1st Quarter achieve action plans Analysis section beverages bottled water market budget CONSUMER ANALYSIS CONTINUED consumer segments CONTINGENCY PLANS Crystal Geyser detail developing a marketing Discounts and allowances document flavors goals and objectives GROSS MARGIN INDUSTRIAL MARKET SEGMENTS industry Issue Analysis Jerome McCarthy Kotler lifestyle MACROENVIRONMENT MARKET SEGMENTS SEGMENT market share marketing activities Marketing Management marketing objectives marketing opportunity marketing plan component marketing planning process marketing planning system marketing practitioner Marketing Strategy Statement mix strategies needs and wants OPERATING EARNINGS Opportunities and Threats Opportunity and Issue opportunity at hand organization organizational Philip Kotler plan's plans and programs POSITIONING MARKETING PRODUCT LINE ANALYSIS product or service product plans PRODUCT/SERVICE PROFIT HISTORY profit objectives Projected Profit-and-Loss Statement PSYCHOGRAPHIC sales forecast sales promotion Situation Analysis soft drink sparkling mineral water specific STRATEGIES AND PROGRAMS target market total market Trinity Christian College XXXX XXXX XXXX