Development communication in action: building understanding and creating participation
Development and Communication in Action provides the missing link between theory and practice in the field of development communication and social change. This book will be of great interest as a teaching instrument for development communication teachers and professors, as well as social change practitioners.
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Communication in the Service
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activities advocated change Anson Shupe audience behavior change agent change and development change efforts change or development communalistic communication and development communication strategy concept condom create cultural developing countries developing societies development agent development communication development or social development projects Diffusion of Innovations discussion economic effective enterprises environment ethical example existing factors global goals Health human ideas impact implementation important individual industrial interaction interpersonal involved knowledge literacy Marshall Plan Mass Communication mass media messages modern Moemeka national development newspapers Nigeria organization organizational Party patterns people's perspective physical participation planning political positive power strategy practices print media problems production quasi-enterprises radio relationship relevant religion resistance Rogers role rural communities rural development secularization social change spousal abuse structure success Tanzania target social system theory traditional understanding UNESCO uniculturism utilization values Washington D.C. wife-beating workers World Bank York Zaltman