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Behavioral Finance:

Investors, Corporations, and Markets
Front Cover
H. Kent Baker, John R. Nofsinger
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John Wiley & Sons, Oct 1, 2010 - Business & Economics - 1120 pages
A definitive guide to the growing field of behavioral finance

This reliable resource provides a comprehensive view of behavioral finance and its psychological foundations, as well as its applications to finance. Comprising contributed chapters written by distinguished authors from some of the most influential firms and universities in the world, Behavioral Finance provides a synthesis of the most essential elements of this discipline, including psychological concepts and behavioral biases, the behavioral aspects of asset pricing, asset allocation, and market prices, as well as investor behavior, corporate managerial behavior, and social influences.

  • Uses a structured approach to put behavioral finance in perspective
  • Relies on recent research findings to provide guidance through the maze of theories and concepts
  • Discusses the impact of sub-optimal financial decisions on the efficiency of capital markets, personal wealth, and the performance of corporations

Behavioral finance has quickly become part of mainstream finance. If you need to gain a better understanding of this topic, look no further than this book.

  

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Contents

Contents
Traditional versus Behavioral Finance 23
Application and Pedagogy
Heuristics or Rules of Thumb 57
Neuroeconomics and Neurofinance 73
The Role of the Unconscious
Experimental Finance 113
The Psychology of Risk 131
Behavioral Corporate Finance 373
Financing Decisions 393
Capital Budgeting and Other Investment Decisions 413
Dividend Policy Decisions 435
Loyalty Agency Conflicts and Corporate Governance 453
Initial Public Offerings 475
Mergers and Acquisitions 491
Investor Behavior 511

Psychological Influences on Financial Regulation
Prospect Theory and Behavioral Finance 191
Tests Using the Stochastic
Overconfidence 241
The Representativeness Heuristic 259
Familiarity Bias 277
Limited Attention 295
Other Behavioral Biases 313
Behavioral Aspects of Asset Pricing 331
Belief and PreferenceBased Models 351
Individual Investor Trading 523
Individual Investor Portfolios 539
Cognitive Abilities and Financial Decisions 559
Pension Participant Behavior 577
Institutional Investors 595
Derivative Markets 613
Social Influences 629
Social Interactions and Investing 647
Mood 671
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About the author (2010)

H. Kent Baker, PhD, CFA, CMA, is University Professor of Finance and Kogod Research Professor at the Kogod School of Business, American University. He has published extensively in leading academic and professional finance journals including the Journal of Finance, Journal of Financial and Quantitative Analysis, Financial Management, Financial Analysts Journal, Journal of Portfolio Management, and Harvard Business Review. Professor Baker is recognized as one of the most prolific authors in finance during the past fifty years. He has consulting and training experience with more than 100 organizations and has been listed in fifteen biographies.

John R. Nofsinger is an Associate Professor of Finance and Nihoul Faculty Fellow at Washington State University. He is one of the world's leading experts in behavioral finance and is a frequent speaker on this topic at investment management conferences, universities, and academic conferences. Nofsinger has often been quoted or appeared in the financial media, including the Wall Street Journal, Financial Times, Fortune, BusinessWeek, Bloomberg, and CNBC. He writes a blog called "Mind on My Money" at psychologytoday.com.

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