Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work
"This book reveals the changing face of our industry and shows the importance of first principles combined with practical advice. Sales Promotion is essential reading for any practitioner." --Edwin Mutton, Director General, Institute of Sales Promotion
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The business and marketing purpose behind sales promotion
What sales promotions can do
How to be creative
How to use suppliers
How to implement a promotion
Selfregulation and the law
Marketing accountability and research
International sales promotion
Selfstudy questions and feedback
【楽天市場】Sales Promotion: How to Create, Implement and ...
Sales Promotion: How to Create, Implement and Integrate Campaigns That Really ... Sales Promotion: How to Create, Implement and Integrate Campaigns That ...
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