Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads (Google eBook)
Your web site is a business—design it like one.
Billions of dollars in spending decisions are influenced by web sites. So why aren't businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)?
Web design can do more than make a site look good—it can be a powerful strategic weapon that enhances financial returns and creates competitive advantage.
It's time to make web sites accountable. It's time to make design decisions based on metrics and business goals. It's time for Web Design for ROI.
In this book you'll learn:
What people are saying - Write a review
Review: Web Design for ROI: Turning Browsers into Buyers & Prospects into LeadsUser Review - Montgomery Webster - Goodreads
As with most other tutorials, this book dedicates 25% of each page to white space. Otherwise, a fast introduction to conversion optimization. Definitely taught me what I wanted to know about designing landing pages. Read full review
Review: Web Design for ROI: Turning Browsers into Buyers & Prospects into LeadsUser Review - Patrick Tang - Goodreads
This book take a good look at how web design can help your website conversion rate and boost up your Return of Investment (ROI). A tiny tweak here and there to your website will give significant ... Read full review
Chapter 5 Home Pages
Chapter 6 Category Pages
Chapter 7 Detail Pages
Chapter 8 Forms
Chapter 9 Checkout Process
Chapter 10 Digging Deeper