Don't make me think!: a common sense approach to Web usability
This book is for the people in the trenches, the designers, the programmers, the webmasters, the project managers, the marketing people, and the folks who sign the checks. It is easily absorbed principles will help you arrive at both the right questions to ask the experts you hire, and practical answers so you can make difficult technical, aesthetic, and structural decisions.
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FOREWORD By Roger Black
H A PT E R 2 How we really use the Web
Billboard Design 101
5 other sections not shown
actually advice Amazon amazon.com annuities BabyCenter banner ad Blab Bla Blab Blab Blab blah blah blah Breadcrumbs BROWSE Bud Collyer button camcorder Circle.com clear clickable color create everything expect feel figure fit ieans focus groups give going graphic guess happy talk hard head Home page design idea important instance Internet Jakob Nielsen key tasks look menus muddling obvious options persistent navigation Peter Morville Pets.com popups problem Productopia prominent promos pulldowns question result Roger Black rollovers round of testing scan search box sense site's someone sometimes space Step STEVE KRUG street signs sure tabs tagline tell there's things thought usability lab usability professional usability testing usually visual hierarchy Web design Web usability what's words