The Effects of Mass Communication |
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adult appear attitude change audience effects audience members Bailyn behavior Berelson campaign cent chapter characteristics cited comic books communica communications research considerable number conversion crime and violence cross-pressures delinquency differences discussed effects of mass Erie County escapist material example existing exposed fact fare film findings functions Gaudet group norms Himmelweit Hovland Ibid indicate involved issues Janis Katz and Lazarsfeld Kelley Lazarsfeld 1955 less listeners mass media media content media material mediating factors mediating forces munication noted observed opinion change opinion leaders opinion leadership Oppenheim orientation particular passivity peer group personal influence persuasive communication pertinent predispositions present author processes programs propaganda proposed Psychology Public Opinion Quarterly radio regard reinforcement relative reported selective exposure selective perception selective retention serials serve similar situations social Social Psychology sources specific studies suggest television theoretical tion topic typically variables various viewers Vince vote war bond Warner and Henry Weltanschauung