Blunders in International Business

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Wiley, Dec 1, 1999 - Business & Economics - 172 pages
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This book explores the relationship between the management of creativity and creative approaches to management.

  • A revised and expanded edition of this popular book on international business blunders.

  • Features more than 50 new mistakes, from such well-known corporations as American Express, AOL, BMW, McDonald’s, and Toyota.

  • Blunders from previous editions have been updated.

  • Errors relating to particular areas of activity – marketing, strategic management, translation, corporate governance, and so on – are grouped together.

  • The blunders illustrate valuable lessons, as well as being entertaining

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About the author (1999)

David A. Ricks is Distinguished Professor of International Business at the University of Missouri, St Louis, and Visiting Professor at the Wirtschaftsuniversität in Vienna, the Helsinki School of Economics and Business and the University of Hawaii. He has written eleven other books, including three about international business blunders which have been featured on the Today show, in the Wall Street Journal, and in numerous other publications.

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