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aggregate data alternative rival answer appropriate association assumptions behavior causal Chapter characteristics coding coefficient concept confidence content analysis contingency table control group countries data analysis data collection Democratic developed direct observation discussion distribution effect error example experimental explanation Figure focus groups game theory Guttman scaling identify important independent variable indicators individual instance levels of measurement logic mean measure methods multicollinearity nations negative income tax Operation Fright operationalization participants particular percent political science political scientists population possible posttest precise predict pretest problem procedures public relations qualitative qualitative research questionnaire random sample record regression relationship representative research design research process research question respondents rival hypotheses sampling error scale scores social science sources statistical stratified sampling subjects survey research techniques theory Thurstone scaling tion United validity values vote voters