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The Product the Majesty
The Design Analysis of Predictive Marketing Research
11 other sections not shown
actually advertising effectiveness advertising research Advertising Research Foundation Alfred Politz Research answer believe bias biased brand callbacks causes census cent characteristics Claude Hopkins clients Coca-Cola commercial consumer research consumer's copy copy writer correct creative cumulative audience discover Edwards Deming efficiency estimate example experiment experimental design exposed exposure fact factors families field figures gasoline households hunches ideas important increase individual interest interviewer issue large bottle lead listening magazine marketing research Martin Mayer mathematical measurement media research media studies medium method million motivation research newspaper non-metropolitan counties observation operation opinion percent photographs polling population possible poster prediction principle probability sample problem procedure psychological purchase question questionnaire quota sample radio Reader's Digest readership reason reference respondents sales point Saturday Evening Post scientific selected specific station statistical survey techniques tion unbiased