Framework for Marketing Management

Front Cover
Pearson Education, Sep 1, 2007 - 384 pages
2 Reviews

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Review: A Framework for Marketing Management

User Review  - Arun Prakash - Goodreads

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Review: A Framework for Marketing Management

User Review  - Monica Pawlan - Goodreads

A very readable yet classic text on everything to do with marketing a business. I recommend it for anyone who wants to better understand what marketing teams do or should be doing. Read full review

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