This is PR: the realities of public relations
Wadsworth Pub. Co., 1993 - Business & Economics - 615 pages
Ideal for the beginning student or the experience public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS covers the world of public relations through a strong emphasis on the fundamentals, such as history and research, as well as emerging issues, such as technology, ethics, and the international aspects of public relations. With numerous examples, strategies, tactics and case studies, you'll have resources you can take away from the classroom.
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activities advertising agencies American American Heart Association Association attitudes audience behavior Bernays broadcast called campaign cial client communication condom consumer consumerism copy corporate coverage credibility crisis critical developed effective employees ethical evaluation example executive film function handle Hill & Knowlton hired Ibid ideas important industry institutions internal interviews involved issues Ivy Lee magazine mass media ment National newspaper nonprofit organiza organization organization's P. T. Barnum percent planning political PR firm PR person PR practice PR practitioners PR's president press agentry problem professional promotion PRSA public affairs public opinion public relations practitioners rela releases responsibility result role social staff story strategy sumer survey Swraj Paul television tion United University video news releases Wall Street Journal York