Plug Your Book!: Online Book Marketing for Authors : Book Publicity Through Social Networking

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Stephen Weber, 2007 - Language Arts & Disciplines - 208 pages
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Review: Plug Your Book: Online Book Marketing for Authors, Book Publicity Through Social Networking

User Review  - Paula Quinene - Goodreads

This is hands-down a MUST-HAVE book for this day and age!!!! It has lots of great tips even though a few are outdated. You'll read and reread this book -- but what counts is actually incorporating the author's advice. Read full review

Review: Plug Your Book: Online Book Marketing for Authors, Book Publicity Through Social Networking

User Review  - Bob - Goodreads

"Plug Your Book" contained some helpful information; however, having been published in 2007, it is definitely dated. The extensive section on My Space was especially antiquated. It would be nice to ... Read full review

Selected pages

Contents

Warning and Disclaimer
9
Acknowledgments
10
Foreword
11
Introduction
15
Taking control of your book sales
16
How to use this book
17
Staying current
18
Electric word of mouth
19
Create your own group
106
Uploading videos
107
Other places on MySpace
108
More socialnetworking sites
109
Tag Youre it
111
Amazon tags
112
Amazon Media Library
113
LibraryThing
114

Riding the big river
20
Amazons long tail
21
Getting recommended
22
Personalized bookstores
23
The wisdom of crowds
24
Bubbling to the top
25
Recommendation effectiveness
26
Amazon Bestseller Campaigns
31
Making the list
32
How Bestseller Campaigns work
33
and this is success?
35
Is it worth it?
37
Amateur book reviews
39
Credibility through peers
40
Getting more Amazon reviews
41
Amazon Top Reviewers
42
Contacting Top Reviewers
43
Etiquette in approaching reviewers
44
Finding more Amazon reviewers
45
More ways to get reviews
46
Negative reviews
47
Countering malicious reviews
48
Oldmedia book reviews
49
Posting trade reviews on Amazon
51
Building your author Web site
53
Your domain
54
Building blocks of your site
55
Your online press kit
58
Multimedia for books
59
Podcasting for publicity
61
Waiting for results
62
Blogging for authors
65
What is a blog?
66
Breathing the blogosphere
68
Connecting with readers
69
pros and cons
70
Blog style
71
Your blogs angle
72
Raw materials for posts
73
Blogging categories
75
Selecting your blog publishing tool
78
Blogtoemail service
79
Author blog platforms up close
81
Humor
82
Politics
83
Romance
84
Mystery
85
Blogs into blooks
86
Blog tours
87
Google PageRank
89
Building your excerpt
90
Excerpts that sell
91
Your pitch to bloggers
92
A sample pitch
93
Your guest appearance
94
Blog conversation
95
More resources
96
Social networking
97
Not just for kids
98
Making friends on MySpace
100
Picking your Top 8
103
Tips for working MySpace
104
MySpace Groups
105
Tagbased marketing
115
Problems with tags
116
Advanced Amazon tools
119
Weaknesses of BXGY
120
Free paired placement
121
Listmania
123
Publicize your book
124
So Youd Like to guides
125
Search Inside the Book
126
Statistically Improbable Phrases
128
Writing book reviews
129
ProductWikis Amapedia
130
Customer Discussions
131
Amazon friends
132
Interesting people
133
Pricing and discounting strategies
135
Social search
137
delicious
138
Vertical search
139
Amazon Search Suggestions
140
Digg
141
Google Amazon digital content
143
Accidental book discovery
144
Instant Online Access
145
Google Print on Demand
146
Amazon Upgrade
147
Amazon digital audio
149
Book promotion with ebooks
151
Client acquisition
152
Selling ebooks on your site
153
Syndicating your content
155
Article banks
156
How duplicate content backfires
157
Really Simple Syndication
158
Traditional media interviews
159
Press releases
160
Protecting your content
161
Beyond the blogosphere
163
Usenet Google groups
164
Yahoo AOL Groups
165
Revenue from your Web site
169
Barnes Noble
170
Commission Junction
171
Payperclick advertising
173
Yahoo Search Marketing
174
Power tools
175
TitleZ
176
Analyzing your traffic
178
Search engine optimization
179
The length of your lease
180
Publishers Portal
181
Privacy policies
182
Selling on Amazon beyond
185
Amazon Marketplace
186
Catalog accuracy
187
Handling sales on your site
188
Other major online retailers
191
Ethics of online marketing
195
Spam
196
Recommended reading
197
Index
198
Copyright

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