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actors Additionally advertising Anglo audience arts administrator arts events arts marketing arts organizations audience members audience survey campus Central American refugees consumer anxiety consumer behavior cost-to-sales ratio Demographic Breakdown direct mail dollars Edinburg English English-language ethnic evaluation faculty and staff groups Hidalgo County Highway 107 Hispanic important included income interviews language large number Latino attendance Latino audience Latino community Latino consumer Latino culture Latino market Latino population Latino theatre Market the Arts marketing campaign Mary Gallagher McAllen Media Habits media mix Mexican mission statement multicultural audience multicultural marketing newspaper Oscar Romero patrons performance personal selling PERT chart posters and fliers presented production programming promotion campaign PSAs researcher Rio Grande Valley saleable feature Skin Spanish Spanish-language subsidiary goals target audience target market Teatro Teeth Tejano music telephone Texas Texas-Pan American Three Plays University of Texas-Pan University Theatre Winter Texans