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abnorm achievement activity aggression Amer analysis anxiety approach arousal aspects attitude change autonomic Bandura behavior Berkowitz characteristics Child Develpmt classical conditioning cognitive cognitive dissonance communication component concept conformity correlated cues cultural dependence determinants differences discrepancy discussed dissonance drive effects emotional evaluation evidence example experience experimental factors Festinger findings function galvanic skin response genetic Hovland hypothesis important individual interaction interpersonal interpersonal attraction interpretation investigation Janis judgments learning Leiderman linguistic mass media measures mediator ment Miller Monogr motivation negative norms opinion change perceived person perception persuasive physiological positive prediction present Press primacy effect problem Psychol psycholinguistic reactions regarding reinforcement relationship relevant response role self-esteem semantic sentences Sherif situation social class social influence social psychology Sociometry specific stimulus structure subjects suggested task tend theoretical theorists theory tion toilet training traits Univ variables verbal York