Qualitative Methods in Management Research

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SAGE, 2000 - Business & Economics - 250 pages
2 Reviews
In the Second Edition of this bestselling book Evert Gummesson presents a fresh approach to case study research. Stressing the need for involved rather than detached researchers, Gummesson links quality assessment of case study research to current total quality management thinking and proposes the concept of management action science - where the researcher is both actor and student - as the most advanced and rewarding approach to research. The book is written in an easy-to-read personal style and is laden with examples from academic research, real-world practice and management consultancy.

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User Review  - Duncan - Goodreads

I thought that this book was absolutely brilliant. It covered the topic to an appropriate level, gave good advice and had references to other sources. If only my MBA examiner had read it too ;-). Read full review

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JSTOR: Qualitative Methods in Management Research.
Qualitative Methods in Management Research EVERT GUMMESSON Sage Publications, California, 1991. x + 212 pp. $18 ISBN 0 8039 4203 6 This is an interesting ...
links.jstor.org/ sici?sici=0160-5682(199307)44%3A7%3C735%3AQMIMR%3E2.0.CO%3B2-V

Strategic Change
Qualitative Methods in Management Research. ,. 2nd edn, Evert. Gummesson, Sage, London, 2000, 240pp, ISBN 0-7619-2013-7, ...
doi.wiley.com/ 10.1002/ jsc.512

Emerald fulltext Article : Taking qualitative methods in ...
In writing my book Qualitative Methods in Management Research the strategy was to present examples and cases on business and management phenomena. ...
www.emeraldinsight.com/ Insight/ ViewContentServlet?Filename=Published/ EmeraldFullTextArticle/ Articles/ 2980010101.html

General References on Qualitative Research
Gummesson, E. Qualitative Methods in Management Research, 2nd edition, Sage, Thousand Oaks, CA, 2000. Kirk, J. and Miller, ml Reliability and Validity in ...
www.qual.auckland.ac.nz/ general.htm

Research Methods
Gummesson, Evert (2000), Qualitative methods in management research, (2nd Ed.), Thousand Oaks, CA., USA: Sage Publications, Inc. ...
users.ugent.be/ ~dgosseli/ bibresearch.htm

Homepage for Professor Evert Gummesson at School of Business ...
His book Qualitative Methods in Management Research has been published in sevarl revised editions (Sage). Evert Gummesson is a co-founder of the Service ...
www.fek.su.se/ home/ eg/

Norwegian School of Management: MET 2030 Qualitative Research Methods
Qualitative methods in management research. 2nd ed. Thousand Oaks, Calif. : Sage. Recommended literature Askheim, Ola Gaute Aas og Tor Grenness. 2000. ...
web.bi.no/ info/ kurs2002.nsf/ 81cb91675b6ae721c1256a80003833b7/ 92c4d27049c2991ac12569ab005f72ce!OpenDocument

Bibliographic Details
TITLE AND STATEMENT O, Qualitative methods in management research / Evert Gummersson. PUBLICATION AND DISTR, London: Sage Publications, 1991 ...
ikim.gov.my:8080/ ikim/ FullDisplayRetriever.jsp?0000010845

Helsinki University of Technology Construction Economics and Management. A Research reports 9. Doctoral dissertation. Espoo 2007. TKK-RTA-A9 ...
lib.tkk.fi/ Diss/ 2007/ isbn9789512290451/ isbn9789512290451.pdf

Collective Customer Commitment: Turning market research ...
4 (1989): 532-550; and E. Gummesson,. "Qualitative Methods in Management Research," 2nd edition (Thousands Oaks Sage, 2000). ...
userinnovation.mit.edu/ papers/ Ogawa_Piller_2005_Collective_Customer_Commitment.pdf

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