Hello Kitty: The Remarkable Story of Sanrio and the Billion Dollar Feline PhenomenonNow in paperback, the inside story of the cartoon kitty that became a multibillion-dollar global enterprise The only business book to offer an in-depth exploration of the Hello Kitty phenomenon, Hello Kitty tells the amazing story of how the Japanese company Sanrio bucked the odds and transformed a bulbous, all-but-featureless cartoon critter into a multibillion-dollar global business powerhouse. Readers will learn how and why the Hello Kitty brand clicked with children and adults, across cultures, and how it continues to successfully compete, internationally, with Disney and Warner Brothers. This book is packed with valuable lessons about the awesome power of branding, marketing, and licensing to capture the hearts and minds of consumers. Ken Belson (Tokyo, Japan) covers Japanese business, economics, and government policy for the New York Times. His work has also appeared in BusinessWeek, Fortune, Bloomberg News, the International Herald Tribune, and Barron's, among others. Brian Bremner (Tokyo, Japan) currently serves as Asia Economics Editor for BusinessWeek and writes a weekly column called "Eye on Japan" for BusinessWeek Online. |
Contents
The God of Kawaii | 29 |
The Cat Comes Alive | 59 |
Kitty Goes Abroad | 87 |
Copyright | |
5 other sections not shown
Common terms and phrases
adults advertising American appeal artists Asia Asian Bandai Beanie Babies brand cards cartoon characters character-goods China colors comic company's consumers customers cute DaDa decades developed Disney Doraemon economies fans fashion feline film gender gifts girls global graphic Hello Kitty products Hong Kong Ibid industry J-Pop Japan Japanese animation Japanese cultural Japanese women kawaii kids Kitty doll Kitty products Kitty's Konami licensing look magazine manager manga McDonald's million mouth Nihon Keizai Shimbun Nintendo overseas parents park personal interview pink Pokemon popular profits promote Puroland salaryman Sanrio characters Sanrio Inc Sanrio Puroland selling Shintaro Tsuji shops Singapore Snoopy sold South Korea started story storyline strategy subsidiary Taiwan Tamagotchi television things Tokyo Toyama turned United Media video games Yamaguchi Yamanashi young
References to this book
Brand Royalty: How the World's Top 100 Brands Thrive and Survive Matt Haig No preview available - 2004 |