Man appeal: advertising, modernism and men's wear
This book provides a much-needed evaluation of the history of men's fashion advertising in the first half of the twentieth century. Undoubtedly one of the most fecund and complex periods in the history of menswear promotion, the period saw vast sums of money spent on advertising men's clothing. As Jobling expertly shows, the erotic charge in evidence in the representation of the buff bodies in Calvin Klein's 80's campaigns had much earlier antecedents. Looking well beyond issues of representation to broader socio-economic contexts, Jobling addresses an exciting range of discourses relating to professionalization, modernity, mass-communication and marketing, display and consumer psychology.
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The Development of Mens
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1933 private collection Adquisitor Advert advertisement for Austin Advertiser's Weekly advertising agencies advertising campaign Advertising Display Advertising World Aertex appeared April Aquascutum argued Art and Industry artist Ashley Havinden Austin Reed Barratt shoes brand Britain cent clothing collar Commercial Art companies copy courtesy of Austin Daily Express Daily Mail Daily Mirror Daks December dress Edward McKnight Kauffer example fashion Fifty Shilling Tailors Figure garments idea illustration instance interwar period Irmo January July June London Underground magazine manufacturers March Mass-Observation men's underwear men's wear advertising men's wear promotions men's wear retailers Meridian Modern newspapers November October outfitters overcoats Penrose's Annual Picture Post Pope & Bradley poster advertising press advertising press campaign Punch Purvis Radio Rational Tailoring reason-why Reed's Rego Respective 2001 equivalents September serif Simpson style suit Summit Shirts trade trousers typeface typography underwear W.S. Crawford Walk the Barratt Wolsey