Lawrence A. Wenner
Psychology Press, 1998 - Language Arts & Disciplines - 336 pages
MediaSport is a comprehensive introduction to the ways in which sport and the media interact. It is written by leading experts from around the world in the field of sports studies, sports journalism and leisure studies.
Among the subjects covered are:
* sports ethics
* sport and race
* sport and gender
* sport and violence on television
* the globalization of sports
* marketing sports on the Internet.
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Technology and the Commodification
Key Research and Emerging
Media Marketing and
The Evolving Television Sports Marketplace
Issues in Sports
Sport Nationalism and the Media
The Sports Hero Meets Mediated Celebrityhood
Race and Ethnicity in US Sports Media
The Media Image of Sport and Gender
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