Daniel Eatock Imprint: Works 1975-2007

Front Cover
Princeton Architectural Press, Aug 4, 2008 - Art - 224 pages
6 Reviews
Imagine the work of a young designer for whom concept and humor are more important than the glossy aesthetics of mainstream periodicals and design annuals and for whom the message trumps the media, and you begin to get an idea ofthe refreshingly smart and thought-provoking work of Daniel Eatock. Rejecting the widely held opinion that work madewithout a client is "art" and work for hire is "design," Eatock challenges both categories by purposely blurring the distinction. Whether he is solving client problems or those of his own choosing, Eatock's work responds to personal fascinations and the desire to invent, discover, and present.

His commissioned works for clients include an exhibition catalog featuring sound chips, a flip book, handwritten notes, and a cover wrapped in the upholstery fabric used on London transit seating, as well as the graphic identity of the UK's Big Brother reality-TV series, among many others. Eatock's idea of "entrepreneurial authorship" has resulted in numerous self-published limited-edition works such as an edition of prints made using every color of Pantone's felt-tip pens and his Untitled Beatles Poster, which includes the lyrics from every Beatles song. Eatock's most personal self-initiated artworks share an unabashed enthusiasm for punch lines, miscommunication, and seriality: there's the search for a stone that weighs exactly one stone; a perfectly hand-drawn circle, the world's largest signed and numbered limited-edition artwork, utilitarian greeting cards, price label wrapping paper, car alarm dances, and a fruit bowl stickered with fruit labels.

The first monograph on this unconventional practitioner, Daniel Eatock Imprint is as unconventional as the artist himself. While utilizing and embracing the expectations of a traditional monograph, the London-based designer also challenges and subverts them, presenting works based on connections and associations through color, composition, titles, material, and format rather than in chronological or hierarchical order. Constantly oscillating between art and graphic design, this book is full of Eatock's astute observations and eccentric obsessions.
  

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LibraryThing Review

User Review  - librarianbryan - LibraryThing

Daniel Eatock's art/work is a thing of whimsy and Zen insight. His self-designed retrospective Imprint will have you laughing out loud. A master wit and visual contextualizer, he's a post-Warholian ... Read full review

Review: Daniel Eatock Imprint: Works 1975-2007

User Review  - ew norris - Goodreads

One of those books that make graphic design look like a blast. Eatock is highly imaginative and generates ideas like a machine. The photographs are only interesting because of the titles (I love the ... Read full review

Contents

Contents
5
Arrangements
11
Balance
21
Beliefs
58
Books
73
Circles
80
Cliches
95
Color
104
Commercial
134
Composite
154
Contributions
184
Dandruff
202
Dogs
213
Drips
219
Copyright

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About the author (2008)

Daniel Eatock is a graduate of Ravensbourne College of Design and Communication and the Royal College of Art. His independent art and design studio Eatock Ltd. focuses on both self-initiated art projects and commissioned design work.

Bibliographic information