Mastering the Dynamics of Innovation (Google eBook)
"Utterback asserts that existing organizations must consistently embrace innovation, even when it appears to undermine traditional strengths. With the wisdom of hindsight, he challenges today's managers to abandon past successes and pursue a strategy of bold innovation, while continuously renewing technical core capabilities. Readers of this book will come away with a thorough understanding of how a dominant product design changes the basis of competition; how product technologies are displaced by successive waves of innovation; why most major innovations come from industry outsiders; how product and process innovations are linked; how established firms respond when a radical innovation invades a stable industry; and why many firms fail to successfully bridge generations of technology." "Of interest not just to managers but also to social historians and others interested in science and technology developments, Mastering the Dynamics oflnnovation leaves readers not only with a deeper knowledge of the issues suruounding innovation, but also with a practical guide for implementing innovative strategies to ensure the success of their own companies."--Jacket.
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Mastering the dynamics of innovation: how companies can seize opportunities in the face of technological changeUser Review - Not Available - Book Verdict
Utterback (management and engineering, MIT) has compiled an impressive volume, combining considerable research with case histories that chart the ebb and flow of assembled and nonassembled products ... Read full review
Acabo de descobrir este livro: como o autor é ligado a HBS e MIT, segue a linha que estou estudando mais. este entra na lista porque tem alguns capítulos disponíveis aqui.