Mastering the Dynamics of Innovation (Google eBook)

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Harvard Business Press, 1996 - Business & Economics - 253 pages
3 Reviews
"Utterback asserts that existing organizations must consistently embrace innovation, even when it appears to undermine traditional strengths. With the wisdom of hindsight, he challenges today's managers to abandon past successes and pursue a strategy of bold innovation, while continuously renewing technical core capabilities. Readers of this book will come away with a thorough understanding of how a dominant product design changes the basis of competition; how product technologies are displaced by successive waves of innovation; why most major innovations come from industry outsiders; how product and process innovations are linked; how established firms respond when a radical innovation invades a stable industry; and why many firms fail to successfully bridge generations of technology." "Of interest not just to managers but also to social historians and others interested in science and technology developments, Mastering the Dynamics oflnnovation leaves readers not only with a deeper knowledge of the issues suruounding innovation, but also with a practical guide for implementing innovative strategies to ensure the success of their own companies."--Jacket.
  

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Mastering the dynamics of innovation: how companies can seize opportunities in the face of technological change

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Utterback (management and engineering, MIT) has compiled an impressive volume, combining considerable research with case histories that chart the ebb and flow of assembled and nonassembled products ... Read full review

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Acabo de descobrir este livro: como o autor é ligado a HBS e MIT, segue a linha que estou estudando mais. este entra na lista porque tem alguns capítulos disponíveis aqui.
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Contents

IV
1
V
23
VI
57
VII
79
VIII
103
IX
123
X
145
XI
167
XII
189
XIII
215
XIV
233
XV
241
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About the author (1996)

Since 1984, Harvard Business School Press has been dedicated to publishing the most contemporary management thinking, written by authors and practitioners who are leading the way. Whether readers are seeking big-picture strategic thinking or tactical problem solving, advice in managing global corporations or for developing personal careers, HBS Press helps fuel the fire of innovative thought. HBS Press has earned a reputation as the springboard of thought for both established and emerging business leaders.

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