Harry Potter: The Story of a Global Business Phenomenon (Google eBook)

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Palgrave Macmillan, Jun 3, 2008 - Business & Economics - 216 pages
7 Reviews
The Harry Potter books are the biggest sellers of all time, making J.K. Rowling the highest earning author in literary history. The story of J.K. Rowling, Bloomsbury, and Scholastic has created a publishing legend, and an iconic brand.

Why did Harry Potter become so successful? What is the appeal? What are the distinct features of Harry Potter that make up the brand? Why did customers queue at midnight to buy the books? In this fascinating new book, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, secret locations for stock, box office revenues, merchandising, the social web, word-of-mouth and perpetual marketing, brand values, and the forthcoming Harry Potter theme park, this is not just the story of the most incredible brand success there has ever been but also an investigation of whether or not the unprecedented success of Harry Potter can be duplicated.


  

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This book is shit💩

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Hi, i am Don potter hes die today my wife is crazy

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Contents

Chapter 1 The Book that Lived
1
Setting the Stage for Marketing and Promotion
11
Chapter 3 The Buzz Begins
23
An Education in Marketing and Promotion
36
Chapter 5 Harry Potters Influence on Print Publishing
50
Chapter 6 Harry Potters Influence on Movies and Television
62
Chapter 7 Harry Potters Influence on Retail
74
Chapter 8 Harry Potters Influence on Merchandising
86
Chapter 10 Harry Potter Becomes a Theme Park
107
Chapter 11 Harry Potters Global Business and Personal Impact
117
Who Else has Gotten it Right or Wrong?
126
Chapter 13 What is Next for Harry Potter and the World Affected by the Boy Who Lived?
144
Recreating a Literary Phenomenon
161
Bibliography
164
Index
181
Copyright

Chapter 9 Harry Potters Influence Online
97

Common terms and phrases

About the author (2008)

SUSAN GUNELIUS is President& CEO of KeySplash Creative, Inc. (www.KeySplashCreative.com), a full-service marketing communications provider. With over 15 years of marketing experience, she spent over a decade of her career developing and executing marketing programs for some of the largest companies in the world, including divisions of AT&T and HSBC. Gunelius is the author of several business-related books, and her marketing articles have appeared in numerous publications, including Entrepeneur.com, MSNBC.com, WashingtonPost.com, FoxBusiness.com, and more. Susan also writes several business and marketing blogs, including her blog for women working in the field of business at www.WomenOnBusiness.com and her company blog at www.keysplashcreative.com/category/blog.