Managing New Product and Process Development: Text Cases (Google eBook)

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Simon and Schuster, Jul 6, 2010 - Business & Economics - 896 pages
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Argues that a company's capability to conceive and design quality prototypes and bring a variety of products to market more quickly than its competitors is increasingly the focal point of competition. The authors present principles for developing speed and efficiency.
  

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Contents

Competing Through
1
The Concept of
81
Functional
155
CHAPTER lO PrototypeTest Cycles
157
Promise and Reality
239
The Benefits
248
Developing an Aggregate Project Plan
256
Ceramics Process Systems B
262
Organizing and Leading
519
Tools and Methods
595
Building Development Capability
624
A Comparison of Alternatives
813
Changing Behavior and Overcoming Obstacles
821
Study Questions
828
Intel Systems Group
850
NOTES
873

Structuring the Development Funnel
291
A Framework for Development
363
CrossFunctional Integration
457

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About the author (2010)

Steven C. Wheelwright is the Class of 1949 Professor of Business Administration at the Harvard Business School. He is coauthor of "Revolutionizing Product Development" (Free Press, 1992) and "Dynamic Manufacturing" with Robert H. Hayes (Free Press, 1988).

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