Media Virus!: Hidden Agendas in Popular Culture

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Ballantine Books, Feb 6, 1996 - Social Science - 344 pages
6 Reviews
Bold, daring, and provocative, Media Virus! examines the intricate ways in which popular media both manipulate and are manipulated by those who know how to tap into their power. Douglas Rushkoff shows that where there's a wavelength, there's a way to "infect" those on it - from the subtly, but intentionally, subversive signals broadcast by shows like "The Simpsons," to the O.J. media frenzy surrounding the Nicole Brown Simpson murder case, chase, and trial. What does it all mean? Unless you've been living in a cave that isn't cable-ready, you're already infected with the media virus. But don't worry, it won't make you sick. It will make you think....

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Review: Media Virus!: Hidden Agendas in Popular Culture

User Review  - Frank - Goodreads

Read this awhile ago. It will probably read as very dated nowadays unless they've added some new material in the latest editions. Interesting reading nonetheless. Read full review

Review: Media Virus!: Hidden Agendas in Popular Culture

User Review  - Kim - Goodreads

You can't hold its dated-ness against it. That said, the second half of the book did not hold up to the promise of the first half - he seems to lose his focus on the meme. Read full review



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About the author (1996)

Douglas Rushkoff is the author of 10 bestselling books on media and culture, including "Cyberia", "Media Virus!", "Playing the Future", "Coercion: Why We Listen to What "They" Say", and the novels "Ecstasy Club" and "Exit Strategy".