Strategic management of technological innovation

Front Cover
McGraw-Hill/Irwin, Oct 11, 2006 - Business & Economics - 313 pages
2 Reviews
Strategic Management of Technological Innovation, 2e by Melissa Schilling is the first comprehensive, rigorous and yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling’s approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through the Primis Custom Case Database or from the Harvard Business School Case Database.

From inside the book

What people are saying - Write a review

Review: Strategic Management of Technological Innovation

User Review  - Dj - Goodreads

I'm very into this subject right now. It was a great book. Read full review

Review: Strategic Management of Technological Innovation

User Review  - Peterwilliam - Goodreads

grad class text - no review or rating Read full review


Summary of Chapter
PART ONE Industry Dynamics of Technological Innovation

38 other sections not shown

Common terms and phrases