Wine, Society, and Globalization: Multidisciplinary Perspectives on the Wine Industry

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Gwyn Campbell, Nathalie Guibert
Palgrave Macmillan, Dec 15, 2007 - Business & Economics - 277 pages
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This collection of essays comprises a number of case studies from key wine-growing regions and countries around the world. Contributors focus on the development of the wine business and its overall importance and impact in terms of the regional and domestic economy and the international economy.

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About the author (2007)

Gwyn Richard Campbell  is a Canada Research Chair in the Department of History at McGill University. Nathalie Guibert is Professor of Marketing and Strategic Management at the University of Avignon.

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