Social Media 100 Success Secrets: Social Media, Web 2.0 User-Generated Content and Virtual Communities - 100 Most Asked Mass Collaboration Questions: Social Media, Web 2. 0 User-Generated Content and Virtual Communities - 100 Most Asked Mass Collaboration Questions

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Emereo Pty Limited, 2008 - Computers - 156 pages
2 Reviews
Social media can take many different forms, including Internet forums, weblogs, wikis, podcasts, pictures and video. Technologies include: blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, crowdsourcing, and voice over IP, to name a few. This terrific exploration of Social Media shows how organizations are communicating directly with important constituents. And it's done with real word examples, not theory. In the past, marketers could try all kinds of expensive advertising to get the word out to new buyers, with little to show for the investment. These are companies where the existing customers love the products, but the media doesn't seem to care. Many people are saying that big budget marketing and PR programs just aren't working anymore so they are asking: "How do you get noticed in a crowded marketplace?" This book shows the power of online thought leadership and communicating to people directly without the advertising and media filter. Imagine if people learn about you on the Web first, so when they decide to contact you, the sale is already partly done, That's the power of online thought leadership. This book shows you how to harness the power the Web.

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no publisher and a place of publication in this book. how do we know who is the publisher ? ijust hate it.

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This could very well be the worst book I've ever read. Here are two reasons why I think this is:
1) If you know even the slightest bit about Social Media (by simply visiting the sites in the book
), then this book IS NOT worth it.
2) The book is desiving. Practically every one of the 100 secrets ends about 1/3 the way down the page. So the book is about twice as big as it should be, give or take. Want to see an example? Look at page 18 and 19 of the Google Book preview.
It also is a good idea to spell check your book. On a few occasions words that should be spelled like "flickr" are spelled "flicker". Spell check's a good thing, until it misspells the names of sites your writing your book about.
 

About the author (2008)

GEORGE BROWN, JR., is Dean of Faculty and Assistant Professor of Christian Education at Western Theological Seminary.

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