The Future of the Mass Audience
The Future of the Mass Audience focuses on how the changing technology and economics of the mass media in postindustrial society will influence public communication. It summarizes the results of a five-year study conducted in cooperation with the senior corporate planners at ABC, CBS, NBC, Time Warner, The New York Times, and the Washington Post. The central question is whether the new electronic media and the use of personal computers in the communication process will lead to a fragmentation or "demassification" of the mass audience. This study demonstrates, contrary to the opinion of some analysts, that the movement toward fragmentation and specialization will be modest and that the national media and common political culture will remain robust. W. Russell Neuman, directs the Communications Research Group of MIT's Media Laboratory. He has published widely and among his recent books are The Paradox of Mass Politics (1986) and the The Telecommunications Revolution (1991). Prior to teaching at MIT he held posts at Yale University and University of California, Berkeley.
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Review: The Future of the Mass AudienceUser Review - Jacqueline - Goodreads
This books has stood the test of time, and is surprisingly relevant 2 decades later - a difficult task for a communication theorists attempting to predict future audiences/methods/technologies. Certainly parts are outdated, but from a theoretical perspective, I found the book useful. Read full review
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JSTOR: The Future of the Mass Audience.
American Journal of Sociology The Future of the Mass Audience. By W. Russell Neuman. New York: Cambridge University Press, 1991. Pp. xiv+ 202. ...
The Future of the Mass Audience
The Future of the Mass Audience focuses on how the changing technology and economics of the mass media in post-industrial society will influence public ...
assets.cambridge.org/ 97805214/ 24042/ description/ 9780521424042_description.htm
User:Erin Tainsh - M/Cyclopedia of New Media
Neuman, wr (1991) The Future of the Mass Audience New York: Cambridge University Press. ISBN 0521424046. Chapter 2: The logic of electronic integration ...
wiki.media-culture.org.au/ index.php/ User:Erin_Tainsh
Communication Studies 525: Social Implications of Communication ...
The Future of the Mass Audience. Cambridge, Mass: Cambridge University Press. :: Introduction, Chapter 1 ::. 1/15 Week 2. ...
www.eszter.com/ teaching/ cst525.html
THE FUTURE OF THE MASS AUDIENCE: en su libreria Casa del Libro
Acercarte a Casa del Libro, tu espacio de venta de libros. Podrás comprar libros en la librería online de una de las mayores librerías de Europa
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The Democratization of Systems of Public Opinion Formation
19 The Future of the Mass Audience, written by Neuman in 1991, summarize the results of a 5 year study of the impact of new technologies on mass media ...
www.iog.ca/ policity/ cp/ public%20library/ library/ Aikens%20Democratization%20of%20Public%20Opinion.doc
Chicago Journals - American Journal of Sociology
Book Review. The Future of the Mass Audience. W. Russell Neuman. American Journal of Sociology. Search Journal in. This issue, This journal, All journals ...
www.journals.uchicago.edu/ cgi-bin/ resolve?id=doi:10.1086/ 230163
UCSB Poli. Sci. 266 Win 03 - B. Bimber
W. Russell Neuman, The Future of the Mass Audience (Cambridge: Cambridge University, 1991). Robert D. Putnam, Bowling Alone: The Collapse and Revival of ...
www.polsci.ucsb.edu/ faculty/ bimber/ ps266/ index.html
CURRICULUM VITAE W. Russell Neuman
The Future of the Mass Audience. Cambridge University Press, 1991. Chapters reprinted in Television for the 21st Century: The Next Wave. Charles ...
www-personal.umich.edu/ ~rneuman/ works/ vitae05.pdf
Community Computer Networks: Building Electronic Greenbelts ...
<8> One of Pool's students was W. Russell Neuman whose The Future of the Mass Audience influenced me greatly as I studied these community systems. ...
bcn.boulder.co.us/ community/ resources/ greenbelts.txt