The New Capitalist Manifesto: Building a Disruptively Better Business

Umair Haque

Harvard Business School Publishing India Pvt. Limited, 2011 - Business & Economics - 221 pages

Welcome to the worst decade since the Great Depression. Trillions of dollars of financial assets and shareholder value destroyed; worldwide GDP stalled; new jobs vanishingly scarce. But this isn’t just a severe recession. It’s evidence that our economic institutions are obsolete—a set of ideas inherited from the industrial age that no longer work for business, people, society, or the future.

In The New Capitalist Manifesto, economic strategist Umair Haque argues that business as usual has outgrown the old paradigm of short-term growth, competition at all costs, adversarial strategy, and pushing costs onto future generations. These outworn assumptions are good for creating only “thin” value—gains that are largely illusory and produce diminishing returns every year.

For “thick” value—enduring, meaningful, sustainable advantage that deeply benefits the larger society—Haque details five new cornerstones of prosperity in the twenty-first century:

•Loss advantage: From value chains to value cycles
•Responsiveness: From value propositions to value conversations
•Resilience: From strategy to philosophy
•Creativity: From protecting a marketplace to completing a marketplace
•Difference: From goods to betters

The New Capitalist Manifesto makes a passionate, razor-sharp economic case that these methods will produce a more enduring prosperity for business as well as society.

What people are saying

Review: The New Capitalist Manifesto: Building a Disruptively Better Business

User Review  - Brian Meidell - Goodreads

I love the ideas and information in this book, even more than I disliked the writing. This would have been a 5 star 50 page essay that I would happily have paid for as a Kindle Single, but instead it ...

Review: The New Capitalist Manifesto: Building a Disruptively Better Business

User Review  - Kevin Miller - Goodreads

Umair wrote a post on "Reason" that was by far one of the best things I've ever read. Resonated with me to the nth degree. WHY

About the author

Umair Haque is the Director of the London-based Havas Media Lab and heads Bubblegeneration, a strategy lab that helps discover strategic innovation. He studies the economics of the future: the impact that new technologies, management innovations, and shifting consumer preferences will exert tomorrow on the industries and markets of today.

Bibliographic information

• Title: The New Capitalist Manifesto: Building a Disruptively Better Business
• Author: Umair Haque
• Edition: illustrated
• Publisher: Harvard Business School Publishing India Pvt. Limited, 2011
• ISBN: 1422158586, 9781422158586
• Length: 221 pages
• Subjects: Business & Economics / Development / Economic Development; Business & Economics / Free Enterprise; Business & Economics / Management; Business & Economics / Strategic Planning