The New Capitalist Manifesto: Building a Disruptively Better Business

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Harvard Business Press, 2011 - Business & Economics - 221 pages
25 Reviews
Welcome to the worst decade since the Great Depression. Trillions of dollars of financial assets and shareholder value destroyed; worldwide GDP stalled; new jobs vanishingly scarce. But this isn’t just a severe recession. It’s evidence that our economic institutions are obsolete—a set of ideas inherited from the industrial age that no longer work for business, people, society, or the future.

In The New Capitalist Manifesto, economic strategist Umair Haque argues that business as usual has outgrown the old paradigm of short-term growth, competition at all costs, adversarial strategy, and pushing costs onto future generations. These outworn assumptions are good for creating only “thin” value—gains that are largely illusory and produce diminishing returns every year.

For “thick” value—enduring, meaningful, sustainable advantage that deeply benefits the larger society—Haque details five new cornerstones of prosperity in the twenty-first century:

•Loss advantage: From value chains to value cycles
•Responsiveness: From value propositions to value conversations
•Resilience: From strategy to philosophy
•Creativity: From protecting a marketplace to completing a marketplace
•Difference: From goods to betters

The New Capitalist Manifesto makes a passionate, razor-sharp economic case that these methods will produce a more enduring prosperity for business as well as society.

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Umair is a superb blogger, writer, and thinker. - Goodreads
My problem was with Haque's writing. - Goodreads
THE GENERAL OVERVIEW This is a really interesting book. - Goodreads

Review: The New Capitalist Manifesto: Building a Disruptively Better Business

User Review  - Synexe - Goodreads

THE MAIN IDEA Capitalism as it's functioned for last few hundred years is morally bankrupt and, more importantly, no longer works. Capitalism needs to be reinvented. And, in its new shape, it will ... Read full review

Review: The New Capitalist Manifesto: Building a Disruptively Better Business

User Review  - Chris Adams Adams - Goodreads

Usman gives us an engaging read, but the main takesway point seemed to be 'lots of companies are doing individual bits well, but no one is doing business as if people really matter, in a holistic ... Read full review



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About the author (2011)

Umair Haque is the Director of the London-based Havas Media Lab and heads Bubblegeneration, a strategy lab that helps discover strategic innovation. He studies the economics of the future: the impact that new technologies, management innovations, and shifting consumer preferences will exert tomorrow on the industries and markets of today.

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