Competitive Intelligence Advantage: How to Minimize Risk, Avoid Surprises, and Grow Your Business in a Changing World (Google eBook)

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John Wiley & Sons, Oct 1, 2009 - Business & Economics - 320 pages
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A practical introduction to the necessity of competitive intelligence for smarter business decisions-from a leading CI expert and speaker

In Competitive Intelligence Advantage, Seena Sharp, founder of one of the first Competitive Intelligence firms in the US, provides her expert analysis on the issues and benefits of CI for today's businesses. CI is critical for making smarter business decisions and reducing risks when formulating strategies, leading to more profits and fewer mistakes.

This is a practical guide that explains what CI is, why data is not intelligence, why competitor intelligence is a weak sibling to competitive intelligence, when to use it, how to find the most useful information and turn it into actual intelligence, and how to present findings in the most convincing manner. Importantly, Sharp argues that businesses would benefit from shifting their perspective on CI from viewing it as a cost to viewing it as an investment that saves money and provides immediate value.

  • Author Seena Sharp is a noted CI expert who established Sharp Market Intelligence in 1979
  • Addresses all the most common myths and misconceptions about CI
  • Includes more than sixty examples of when to use CI
  • Completely explains the ins and outs of CI, and why your company will act faster and more aggressively with CI

Competitive intelligence is a management tool that is misunderstood and underestimated, yet results in numerous benefits. If you are a senior level executive or operate a business-and you aren't tapping the power of CI to improve your decision making-you are missing a potent advantage.

  

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User Review  - Azuri - Borders

This point of view on competitors vs competitors intelligence has changed my focus back to my customers who have direct impact on the longevity and success of any business regardless of the economic climate. Read full review

Contents

How to Minimize Risk Avoid Surprises and Grow Your Business in a Changing World Chapter 2 Defining and Refining Competitive Intelligence
13
How to Minimize Risk Avoid Surprises and Grow Your Business in a Changing World Chapter 3 Competitive Intelligence
35
How to Minimize Risk Avoid Surprises and Grow Your Business in a Changing World Chapter 4 Why Fixating on Competitors Is Misguided
57
How to Minimize Risk Avoid Surprises and Grow Your Business in a Changing World Chapter 5 Three Critical Distinctions
77
How to Minimize Risk Avoid Surprises and Grow Your Business in a Changing World Chapter 6 All Information is Not Equal
103
How to Minimize Risk Avoid Surprises and Grow Your Business in a Changing World Chapter 7 Knowing When and Why to Power Up the CI Engine
119
How to Minimize Risk Avoid Surprises and Grow Your Business in a Changing World Chapter 8 Next Steps for You and Your Company
145
How to Minimize Risk Avoid Surprises and Grow Your Business in a Changing World Chapter 9 Understanding and Evaluating Information Sources
165
How to Minimize Risk Avoid Surprises and Grow Your Business in a Changing World Chapter 10 Performing Like a CI Pro
199
How to Minimize Risk Avoid Surprises and Grow Your Business in a Changing World Chapter 11 Demystifying Competitive Intelligence One Myth ...
223
How to Minimize Risk Avoid Surprises and Grow Your Business in a Changing World Chapter 12 Whats in It for Me?
245
How to Minimize Risk Avoid Surprises and Grow Your Business in a Changing World Chapter 13 Playing by the Rules SCIP Resources
263
How to Minimize Risk Avoid Surprises and Grow Your Business in a Changing World Acknowledgments
277
How to Minimize Risk Avoid Surprises and Grow Your Business in a Changing World About the Author
279
How to Minimize Risk Avoid Surprises and Grow Your Business in a Changing World Index
281
Copyright

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About the author (2009)

Seena Sharp founded one of the first competitive intelligence firms in the United States. She has long been actively involved in CI, working as a CI leader at major corporations, writing articles on CI for business publications, and frequently speaking throughout the U.S. and Europe, including international conferences for the Society of Competitive Intelligence Professionals (SCIP). Her CI clients include American Express, Lucent, Saatchi & Saatchi, Hilton Hotels, and numerous industrial businesses and non-profit organizations, in the U.S., Europe, Asia, and Africa.
For more information, please visit www.sharpmarket.com or www.competitiveintelligenceadvantage.com.

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