YouTube: An Insider's Guide to Climbing the Charts (Google eBook)

Front Cover
"O'Reilly Media, Inc.", Nov 19, 2008 - Computers - 304 pages
13 Reviews

Want to make a splash on YouTube? Even go viral? You've come to the right place. This book is written by two veteran 'Tubers who live their art and know what they're talking about -- especially Alan Lastufka, a.k.a. "fallofautumndistro," who has over 13,000 YouTube subscribers and over 4 million views. Alan and co-author Michael W. Dean show you how to make a quality video, and how to optimize, encode, upload, and promote it. This book can't promise you'll be rich and famous, but it can tell you how to make great video art, and what you need to do to get your work seen. You'll learn about:

  • Storytelling and directing
  • Shooting, editing, and rendering
  • Creating your very own channel
  • Broadcasting user-generated content
  • Re-broadcasting commercial content
  • Cultivating a devoted audience
  • Fitting into the YouTube community
  • Becoming a success story

Join Alan, who makes part of his living from YouTube, and Michael, a successful filmmaker, author, and D.I.Y. art pioneer. They'll take you from the basics of gear to making it big on YouTube, with a focus on networking and interaction. You'll also sit in on informative interviews with YouTube stars LisaNova, Hank Green (vlogbrothers), WhatTheBuckShow, nalts, and liamkylesullivan.

Alan and Michael understand viral marketing -- and they know what it takes to get your work on everyone's YouTube radar. And, once you read this book, so will you.

  

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Review: YouTube: An Insider's Guide to Climbing the Charts: An Insider's Guide to Climbing the Charts

User Review  - Claire - Goodreads

Informative, however it is a bit out dated. Read full review

Review: YouTube: An Insider's Guide to Climbing the Charts: An Insider's Guide to Climbing the Charts

User Review  - Chelsea - Goodreads

Though some of the information is out of date, the basics, like what makes a good video and the techniques you should use, are still relevant. Read full review

Contents

1 What Is This YouTube of Which You Speak?
1
2 Storytelling and Directing
11
Shooting Editing and Rendering
37
4 Creating Your Very Own Channel
71
UserGenerated Content
89
Commercial Content
103
7 Building Your Audience
127
Where Do You Fit In?
145
10 Reaching the World
185
11 Money Money Money
195
12 Beyond the Tube
211
13 Becoming a Success Story
229
14 Closing Arguments
243
15 Interviews with Other YouTube Rock Stars
255
Index
273
Copyright

How to Cheat and Why You Shouldnt
167

Common terms and phrases

About the author (2008)

Michael W. Dean is a true multimedia artist. He is the director of the films D.I.Y. OR DIE: How to Survive as an Independent Artist and HUBERT SELBY JR: It/ll Be Better Tomorrow. He toured the United States and Europe in 2002 and 2003 with D.I.Y. or DIE and recently debuted HUBERT SELBY JR: It/ll Be Better Tomorrow at the Deauville (France) American Film Festival. A prolific author, Dean's previous books include $30 Music School and $30 Writing School, as well as the critically acclaimed novels Starving in the Company of Beautiful Women and The Simple Pleasures of a Complex Girl. He also co-wrote the book Digital Music DIY Now!, and he contributes to MAKE Magazine. Dean has been interviewed on NPR, BBC radio, and PBS, and was featured on NBC, VH1, and in Variety Magazine. He lectures at colleges, museums, and youth centers throughout America and Europe. Dean has always been interested in art -- before embarking on writing/filmmaking, he was the lead singer of Bomb (Warner Brothers). They released four albums.

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