For God, Country, and Coca Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It

Mark Pendergrast

BasicBooks, 2000 - Business & Economics - 621 pages

For God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company?and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world?this is business history at its best: in fact, ?The Real Thing.”

What people are saying

Review: For God, Country, and Coca-Cola

User Review  - Eddy Allen - Goodreads

For God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its ...

Review: For God, Country, and Coca-Cola

User Review  - Ankur Sharma - Goodreads

When i first time, picked it up, I was amused that how can someone write so much write so much about a soft-drink? Not any more! A 600 odd page eclectic history of the oldest existing soft-drink is worth reading every page, because of the lessons it teaches you.

About the author

Mark Pendergrast was born in Atlanta and is a graduate of Harvard University. A business journalist, he has published articles and reviews in a number of magazines and newspapers, including the New York Times, the Sunday Times (London), and Financial Analyst.

Bibliographic information

• Title: For God, Country, and Coca Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It
• Author: Mark Pendergrast
• Edition: 2, illustrated, revised
• Publisher: BasicBooks, 2000
• ISBN: 0465054684, 9780465054688
• Length: 621 pages
• Subjects: Business & Economics / Corporate & Business History; Business & Economics / General; History / General