Effective Small Business Management: An Entrepreneurial Approach

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Prentice Hall, 2003 - Business & Economics - 730 pages
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For courses in Small Business Management, Entrepreneurship, Starting a New Business, Running a Small Business, New Venture Management. Exceptionally practical, this best-selling text teaches budding entrepreneurs the hands-on tools and techniques for launching and managing a small business the right way - and to imbue it with the staying power necessary to succeed and grow in the hotly competitive environment of the 21st century. - NEW - E-commerce as a business tool. - NEW - Strategic management. - NEW - Guerrilla marketing techniques. - NEW - Finding sources of financing, both equity and debt. - Relevant, practical and interesting material. - Companion website. - Numerous, real world examples showing how entrepreneurs are using the concepts covered. - Building and using a business plan. - Sample business plan for a business. - Extensive pedagogical features - E.g. learning objectives, chapter summaries, experiential exercises. - Multicultural nature of entrepreneurship. - Important small business topics: The Internet; cash management techniques; the latest on sources of funds (both equity and debt sources); determining the value of an existing business; trends shaping the busin

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Contents

THE CHALLENGE OF ENTREPRENEURSHIP
1
MANAGING A SMALL BUSINESS TECHNIQUES
26
BUILDING THE BUSINESS PLAN BEGINNING
36
Copyright

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