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activity acts alter anxiety approach attitudes aversive B. F. Skinner behavior influence behavior therapy behaviorists blind Chapter characteristics classroom clinical complex concept consequences context culture deal demand characteristics eating economic effect emitted environment environmental ethical evaluation example experience experimental formulation Freud function goals havior human behavior human potential human potential movement hypnosis hypnotic impact important increase indicated individual interaction interpersonal investigators involved Krasner labeled lead learning major manner mass media measure Mesmer movement obese observation organization paradigm particular patients patterns physical physiological political predict present problems procedures professional psychiatric psychotherapy reinforcement relationship respondent conditioning responses result role schizophrenic scientific sexual similar situation social psychology society specific stimuli subjects systematic desensitization teacher techniques theorists therapist tion token economy traits treatment Ullmann utopias variables verbal