Accounting for Tastes

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Harvard University Press, Jun 30, 2009 - Business & Economics - 278 pages
In the year 2000 the World Health Organization estimated that 85 percent of fifteen-year-olds in Botswana would eventually die of AIDS. In Saturday Is for Funerals we learn why that won't happen. Unity Dow and Max Essex tell the true story of lives ravaged by AIDS--of orphans, bereaved parents, and widows; of families who devote most Saturdays to the burial of relatives and friends. We witness the actions of community leaders, medical professionals, research scientists, and educators of all types to see how an unprecedented epidemic of death and destruction is being stopped in its tracks. This book describes how a country responded in a time of crisis. In the true-life stories of loss and quiet heroism, activism and scientific initiatives, we learn of new techniques that dramatically reduce rates of transmission from mother to child, new therapies that can save lives of many infected with AIDS, and intricate knowledge about the spread of HIV, as well as issues of confidentiality, distributive justice, and human rights. The experiences of Botswana offer practical lessons along with the critical element of hope.
 

Contents

Preferences and Values
3
De Gustibus Non Est Disputandum
24
A Theory of Rational Addiction
50
Rational Addiction and the Effect of Price on Consumption
77
An Empirical Analysis of Cigarette Addiction
85
Habits Addictions and Traditions
118
The Economic Wa of Looking at Life
139
A Theory of Social Interactions
162
A Note on Restaurant Pricing and Other Examples of Social Influences on Price
195
A Simple Theory of Advertising as a Good or Bad
203
Norms and the Formation of Preferences
225
Spouses and Beggars Love and Sympathy
231
Acknowledgments
241
References
245
Index
259
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About the author (2009)

Gary S. Becker is University Professor of Economics and Sociology at the University of Chicago. In 1992, he was awarded the Nobel Prize in Economics.

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